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Integrity Toys

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Integrity Toys is an American doll manufacturing company located in New York City. Their products are high-end collectible and commemorative dolls and related accessories based on various brands and franchises.

History and Overview

Founded in 1995 by Mr. Percy Newsum, Integrity Toys' extensive experience and capabilities in the field of doll making allows them to create products and programs for many of the world's best-known retailers, consumer products companies, celebrities and other intellectual property holders.

Integrity Toys designs, produces and markets a variety of dolls and related accessories, with a specialization in high-end fashion dolls. Their partners include Jason Wu, Hasbro, Paramount, Fox and many others.

Manufacture and Marketing

Integrity currently produces high-end fashion dolls ranging in size from approximately 12" to 16" tall, under a number of brands, including Fashion Royalty, Poppy Parker, Tulabelle and various licensed brands such as Hasbro's Jem and The Holograms and Fox's American Horror Story among others.

The company's products typically retail from $75 to $200 each, with most of the products retailing in the $120 to 150 range. Their products are known for their edgy, high-end aesthetics and fashionable, detailed clothing.

Brands

  • Color Infusion
  • Dracula and His Brides
  • Dynamite Girls
  • Fashion Royalty
  • Fashion Teen Poppy
  • FR: 16
  • Jem and The Holograms
  • NU.Face
  • NU.Fantasy
  • Paramount Pictures
  • Poppy Parker
  • Tulabelle
  • Victoire Roux

External Links

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